A new study by the Newcastle University School of Agriculture shows that cows whose farmers name them and call them by their names regularly produce 500 more pints of milk a year than cows without names.
Farmers in the study found the results unsurprising; one said that treating cows as individuals was "vitally important."
Farmers emphasized that the cows are part of their families and each one has her own personality.
It now appears that, like us, cows want to be recognized not as cogs in a machine, but as individual beings. It makes them happy and more productive.
Somehow, this story awakens my sense of wonder at the world more than almost any other I have posted.